Business Cards – The Art of Saying Hello!
Business cards are a crucial accessory to any business, and you and your employees should be giving them out as often as possible. What is a business card? It is a small card that a business printing specialist in Melbourne can print for you, with information about a company or business. Its main functions are first, to provide a quick introduction, to act as a memory aid and as a convenient way to share information.
The design of the business card is very important, as it is the first impression that someone will have of your business. Unfortunately, most business cards are thrown away, so you need to think carefully about the design how to avoid them ending up in the rubbish bin. This kind of business printing needs to be taken very seriously.
First and foremost, you need to have the company information on these cards. Fit as much as you can onto the card. Your Melbourne based business printing specialist can no doubt help you plan this out. Include the name of the company, its logo and slogan. If you are using double sided cards, think about having the services provided listed on the back.
You should make sure that all details are printed very clearly on the card. Include the email address, website, phone number and street address. Your own name and your title should be front and centre. This makes it more likely that people will actually contact you than if you simply use a generic business card for everyone in the company.
Keep the information brief and concise. Remove any non-essential information. Do not, under any circumstances, reduce the font so you can cram more information onto the card. If the prospective client cannot easily see the information, the chances that he is going to contact you or take up your offer are almost none.
Be creative as far as the shape and graphics of the card. Maybe you sell pianos. Think about having a keyboard printed down one side of the card. Perhaps you are a gardener. Could your card be in the shape of a tree? People tend to hang on to cards which they fine visually attractive or amusing.
An attention grabbing headline is a must. What problem are you solving for your potential customer? If you are a fitness coach, you promise a great looking, healthy body to your clients. If you are a gardener, you are willing to take full responsibility for the customer’s lawns and plants.
Include an offer on your card. How about providing the first fitness session free? Offer to mow your client’s lawns at half price for the first two visits.
Some detailed information won’t go amiss. People want to know what you are about, so as long as you have that great headline which will ensure people will keep reading, go ahead and tell them the benefits of dealing with your business. Even talk to your business printing company in Melbourne to see what has worked for previous clients in the past.
Have a photo of yourself on the card. People will then know they’re going to be dealing with a real person, not some faceless corporate entity. It will jog their memory about the person who actually handed them the card in the first place and will make them feel more comfortable about contacting you.
Go ahead and get your cards printed. Make sure they are printed by a business printing professional in Melbourne, as you want to create a great first impression. Any attempt to cut corners at this stage will reflect badly on your company and will make people more reluctant to do business with you. Have fun with it all, and use to your advantage this great advertising tool.