Client
Yarra Trams, one of Melbourne's public transport operators

Situation
Yarra Trams acquired what was the majority share of Melbourne’s tram network from M>Tram in April 2004 giving it complete ownership of Melbourne’s entire tram network.

The situation now was that two brands became one and within a 24hour period all reference to M>Tram was to be covered and replaced with Yarra Trams branding.

Challenge

• Rebrand Melbourne’s 8 tram depots with new building signage
• Reprint timetable booklets for all tram routes acquired under this acquisition.
• Print timetables and maps for the majority of tram stops in Melbourne
• Rebrand major tram Super Stops such as the Flinders St Station/Federation Sq Super Stop
• Rebrand tram signs at Melbourne Zoo and Victoria Market tram stops
• Print corporate stationery for the merged business
• Apply 3.5km in length of transit grade printed vinyl to the outside of some 300+ trams

The Solution